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How to get smart about cleansing

How to get smart about cleansing
Article by: Amanda     |     Date: October 12 , 2017

Cleansing your face can be pretty simple if your usual habit is a splash of water once or twice day, then a dry off. Some of us don’t need an in depth cleansing routine, but there are some things we can do to make this part of skin care more effective.

Among them are finding the right product or combination, the right technique, and taking into account your skin type.

Selecting cleansers

The purpose of cleansing is to remove buildup that occurs across the day, including makeup, dirt, air pollutants, dead skin cells, sweat and excess oil. In doing this, there’s a balance to be achieved between thorough cleansing and not drying out or irritating your skin. It’s important to pick a cleanser suitable for your skin type – some people’s skin is more prone to dryness or sensitivity, while others is more oily, especially in the T Zone (the forehead, nose and chin areas).

Other products and cleansing methods

As well as a cleanser, you might want to add products like exfoliators and masks, or techniques like a steam cleanse. The SKIN by ecostore range has a hydrating mask with New Zealand seaweed and black currant oil, designed to brighten the complexion, and a brightening exfoliator, with New Zealand glacial clay, jojoba and pineapple.

If you choose a scrub or exfoliator, it’s often recommended to do this sparingly (perhaps once or twice a week) to avoid irritation. These products can remove more dead skin cells to brighten your complexion. Steaming can be a way to hydrate and soften your skin, and opens pores for effective moisturisation afterwards.

General techniques and tips

When cleansing your face, there’s no need to scrub the skin hard – aim for gentle application of products and gently pat your face dry. Also try to make sure you’re using a soft, clean towel to dry your face. The skin around the eye area can be especially delicate. Experts also suggest rinsing your face with warm water rather than hold or cold as extreme temperatures can dry or irritate skin. How often you cleanse and the products you use is all about personal choice – try out different items, combinations and times of day to see what works for you and what becomes part of your long term routine.

It’s often suggested that as well as gentle application, cleansers should be worked into the skin in a circular pattern, starting from the nose and extending to the hairline. The hairline is an area that can be missed, which may cause acne in that region if pores stay clogged. This is also an area where the cleanser itself can accumulate, so it pays to ensure a thorough rinse.


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